Jan. 13 - Pepsi’s Super Bowl return focuses on new Zero Sugar | Instagram’s Shop tab removal

What Instagram’s Shop tab removal means for social media; Campbell’s Chunky tournament blends football with the metaverse and livestreaming; Ad blitz: Tracking every marketing play for Super Bowl LVII; C-store chains are betting on retail media in 2023. But at what cost? View online | Signup | Forward

Daily Dive Jan.​ 13,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times of uncertainty With more pressure to provide authentic customer experiences, marketers need to prioritize a data-backed and customer-centric approach. Learn how to increase CLTV and loyalty with confidence. Download the guide.   Note from the editor Marketing Dive will not publish a newsletter on Monday, Jan. 16, in recognition of Martin Luther King Jr. Day. As you settle in for the holiday weekend, check out our Super Bowl ad tracker for updates on the big game's commercials. And stay tuned: Marketing Dive will return to your inbox on Tuesday, Jan. 17, with our predictions for the year ahead. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor. What Instagram’s Shop tab removal means for social media Ditching the shopping shortcut sees the platform pull back as rival TikTok doubles down on its end-to-end strategy. Campbell’s Chunky tournament blends football with the metaverse and livestreaming Players of three football-themed challenges on Fortnite will have the chance to win prizes and be featured on a popular Twitch stream.  Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Doritos revealed a tie-up with music star Jack Harlow and WeatherTech returns for its 10th straight year. Deep Dive C-store chains are betting on retail media in 2023. But at what cost? On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores. Meta adds additional ad targeting restrictions for teen users Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see. Read more news The Four Pillars of Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook. Download Now From Our Library Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card Webinar - on demand Trends in Restaurant Loyalty Programs That Are Changing the Industry Custom content for Paytronix Trendline The era of personalization in retail Supported by Nuance Communications Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch View all resources What We’re Reading Bloomberg T-Mobile (TMUS) Considers Buying Actor Ryan Reynolds’ Mint Mobile Ad Age Nielsen rival Samba TV divests ad sales to focus on measurement The Wall Street Journal Beyond Meat’s Chief Brand Officer Beth Moskowitz Leaves Company Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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