Jan. 6 - Mercedes-Benz reimagines the nodding dog | Why Sport Clips turned to ASMR

Campaign Trail: Why Sport Clips joined the ASMR fan club; Albertsons pilots Pinterest’s LiveRamp-supported clean room; Neutrogena, Nourished use AI to craft customizable 3D printed gummies View online | Signup | Forward

Daily Dive Jan.​ 6,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Reach In-Car Consumers to Drive Revenue 60% of US drivers drive a connected car—and during their drive time, they’re making split-second buying and navigation decisions. Learn how to reach these consumers in this infographic.   Mercedes-Benz reimagines iconic nodding dog ornament as virtual character A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests. Column Campaign Trail: Why Sport Clips joined the ASMR fan club The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness. Albertsons pilots Pinterest’s LiveRamp-supported clean room Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities. Neutrogena, Nourished use AI to craft customizable 3D printed gummies SkinStacks utilizes face-scanning technology and the beauty brand’s Skin360 digital assessment to curate custom vegan, sugar-free gummies. Read more news How Marketers Are Staying Ahead Using First-Party Data Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how two marketing experts are succeeding in making the best use of their data in this on-demand webinar. Watch Now From Our Library Webinar - on demand Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Custom content for BlueConic Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Webinar - on demand The Commerce Landscape is Shifting, Quickly. How to Adapt and Succeed Custom content for Bazaarvoice Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch View all resources What We’re Reading The Drum Roku Hits 70m Active Users As Streaming Ad Ambitions Grow Ad Age Dry January marketing—how brands are reaching the sober-curious Digiday Meta’s been blasted by the EU privacy watchdog for breaching GDPR — now what? Suggest a story we should read Upcoming Event 20 JAN Webinar | noon ET The True Cost of Deploying DXP Presented by studioID and EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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