Jan. 5 - M&M’s flips packaging to uplift women | H&M promotes sustainable fashion on Roblox

H&M centers on sustainability for Roblox activation; Meta, IRI team up to integrate in-store data with social ads; Timex enters Web3 with Bored Ape NFT collaboration; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Jan.​ 5,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Reach In-Car Consumers to Drive Revenue 60% of US drivers drive a connected car—and during their drive time, they’re making split-second buying and navigation decisions. Learn how to reach these consumers in this infographic.   M&M’s unites female spokescandies to celebrate women bucking convention Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial. H&M centers on sustainability for Roblox activation The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards. Meta, IRI team up to integrate in-store data with social ads IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns. Timex enters Web3 with Bored Ape NFT collaboration Looking to span digital and physical channels, the timepiece brand has teamed with a leading NFT community, despite waning interest in the technology. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII “Breaking Bad” star Bryan Cranston confirmed on Instagram that he would be starring in Frito-Lay brand PopCorners’ game day commercial. Read more news How Marketers Are Staying Ahead Using First-Party Data Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how two marketing experts are succeeding in making the best use of their data in this on-demand webinar. Watch Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Custom content for BlueConic Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Webinar - on demand The Commerce Landscape is Shifting, Quickly. How to Adapt and Succeed Custom content for Bazaarvoice Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading The Wall Street Journal Amazon Layoffs to Hit Over 18,000 Workers, the Most in Recent Tech Wave Ad Age DE&I—how brands and agencies can prevent layoffs from undermining progress Variety Meta Fined More Than $400 Million After Regulator Rules It Violated EU User Privacy Law With Targeted Ads Suggest a story we should read Upcoming Event 20 JAN Webinar | noon ET The True Cost of Deploying DXP Presented by studioID and EX Squared Company Announcements Press releases from companies in your industry. Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform Press release from Alchemer Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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