Jan. 18 - 9 trends to watch for in 2023 | Welch’s Fruit Snacks ties QR code to big game giveaway

Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads; How pandemic trends will continue to inform consumer behavior in 2023; Lay’s and Brazilian superstar Anitta power campaign with potato electricity; How Hollister and Forever 21 manage long-term creator relationships View online | Signup | Forward

Daily Dive Jan.​ 18,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Successfully Leveraging First-Party Data Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how marketers are succeeding in making the best use of their data in this webinar.   Deep Dive 9 marketing trends to watch as 2023 tests transformation bets Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.  Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater. How pandemic trends will continue to inform consumer behavior in 2023 During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise.  Sponsored Content by Emarsys Trends, tests and technology: Giving power to the marketer in 2023 Joanna Milliken reveals what marketers must know in order to master a successful year. Lay’s and Brazilian superstar Anitta power campaign with potato electricity A TV spot features elements of Latino culture, including reggaetón and voceteo, a Puerto Rican and Dominican trend around car sound systems. How Hollister and Forever 21 manage long-term creator relationships Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Online brokerage E-Trade is bringing back its all-knowing spokesbaby for a commercial that will air during the first quarter. Read more news 3 Tips to Engage an In-Car Audience Your consumers’ cars are an untapped marketing opportunity that can boost sales. Learn key factors to help engage in-car consumers and drive them to your locations in this infographic. Download Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading Futurism CNET’s Article-Writing AI Is Already Publishing Very Dumb Errors CNBC Peloton hires former Twitter executive as new head of marketing The Wall Street Journal TikTok Tries to Win Allies in the U.S. With More Transparency Bloomberg Roblox Surges as Gain in Bookings Spurs Optimism Suggest a story we should read Upcoming Events 20 JAN Webinar | noon ET The True Cost of Deploying DXP Presented by studioID and EX Squared 27 JAN Webinar | noon ET Brands, Take Note: Consider Design Up Front or Pay Later Presented by EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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