Jan. 19 - Avocados from Mexico’s multisensory Super Bowl push | Porsche bets on esports with FaZe Clan

Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers; How technology changes the way beauty brands interact with consumers; 9 marketing trends to watch as 2023 tests transformation bets; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Jan.​ 19,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Successfully Leveraging First-Party Data Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how marketers are succeeding in making the best use of their data in this webinar.   Avocados from Mexico gives Super Bowl parties a glow up with Pantone A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding.  Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space. How technology changes the way beauty brands interact with consumers During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior.  Sponsored Content by Marketing Dive’s studioID Retail insights from the 2022 holiday season Retailers are set to face evolving consumer trends, shifts in payment methods and technology, and more as they enter 2023. Learn how the 2022 holiday season set these changes in motion in this virtual event. Deep Dive 9 marketing trends to watch as 2023 tests transformation bets Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.  Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Michelob Ultra will own two commercials during the big game and is poised to pull inspiration from comedy "Caddyshack." How pandemic trends will continue to inform consumer behavior in 2023 During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise.  Read more news 3 Tips to Engage an In-Car Audience Your consumers’ cars are an untapped marketing opportunity that can boost sales. Learn key factors to help engage in-car consumers and drive them to your locations in this infographic. Download Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading Variety YouTube Sets Return Date for TV Upfronts in 2023 CNBC Procter & Gamble revenue and profit fall as company looks to higher prices to offset declining sales Bloomberg Mass Tech Layoffs Unwind Only About a Year of Pandemic Hiring Suggest a story we should read Upcoming Events 20 JAN Webinar | noon ET The True Cost of Deploying DXP Presented by studioID and EX Squared 27 JAN Webinar | noon ET Brands, Take Note: Consider Design Up Front or Pay Later Presented by EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip