Jan. 30 - Molson Coors, DraftKings raise Super Bowl ad stakes | A TV ad measurement reckoning?

Has TV ad measurement’s day of reckoning finally arrived?; Busch Light enlists Sarah McLachlan for Super Bowl LVII; Ad blitz: Tracking every marketing play for Super Bowl LVII; Snap makes latest exec appointment in monetization chase View online | Signup | Forward

Daily Dive Jan.​ 30,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences becoming deal breakers for consumers, the need for better e-commerce strategies is stronger than ever. Learn how to navigate the growth of retail media networks in this Trendline.   Molson Coors and DraftKings turn Super Bowl ad into betting opportunity The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize.  Deep Dive Has TV ad measurement’s day of reckoning finally arrived? Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly. Busch Light enlists Sarah McLachlan for Super Bowl LVII The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Crown Royal unveiled Foo Fighters' Dave Grohl as its star, while Avocados from Mexico shared a teaser spot featuring actress Anna Faris. Snap makes latest exec appointment in monetization chase Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads [Free Course] The Basics of Programmatic Advertising [eBook] Building a Digital Strategy for Generational Marketing [Free Certification] Native Advertising Channel Certification From Our Library Webinar - on demand Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Custom content for BlueConic Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Trendline The latest digital and innovation trends in retail Supported by iAdvize Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC View all resources What We’re Reading Digiday Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit Bloomberg TikTok CEO to Testify in Congress on Privacy, Kids’ Access The Wall Street Journal Unilever Taps Dairy Boss as New CEO Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Company Announcements Press releases from companies in your industry. Fiorucci Creates the SUPER Board Press release from Fiorucci Foods Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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