Jan. 9 - Chipotle revamps rewards | FanDuel makes $10M Super Bowl bet

FanDuel bets big on Gronk in first Super Bowl spot; NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement; Campaign Trail: Why Sport Clips joined the ASMR fan club; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Jan.​ 9,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times of uncertainty With more pressure to provide authentic customer experiences, marketers need to prioritize a data-backed and customer-centric approach. Learn how to increase CLTV and loyalty with confidence. Download the guide.   Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell. FanDuel bets big on Gronk in first Super Bowl spot If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize. NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness. Sponsored Content by Grammarly Business Predictions: How leaders will adapt to change to drive marketing performance in 2023 Explore how organizations are leveraging technology and AI to bear the challenges of the moment. Column Campaign Trail: Why Sport Clips joined the ASMR fan club The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Doritos will use TikTok to cast a dancer for its 23rd Super Bowl ad, while FanDuel is betting big on Gronk in its first big game spot. Read more news The Four Pillars of Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook. Download Now From Our Library Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card Webinar - on demand Trends in Restaurant Loyalty Programs That Are Changing the Industry Custom content for Paytronix Trendline The era of personalization in retail Supported by Nuance Communications Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch View all resources What We’re Reading Social Media Today TikTok Pauses US Security Deal Amid Rising Questions About the App’s Connection with the CCP Digiday ‘There’s a lot of blind buying’: Schibsted makes its first-party IDs widely available in the open market The Wall Street Journal Tech Industry Reversal Intensifies With New Rounds of Layoffs Variety Netflix Is ‘Pleased With the Growth’ of Its Ad Tier So Far, Head of Advertising Says Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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