Jan. 31 - Marketing industry draws battle lines over data privacy, retail media

Many brands are ‘reluctant buyers’ of ads on retail media networks; Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII; Ad blitz: Tracking every marketing play for Super Bowl LVII; IPG fills key growth role with omnichannel lead from Accenture View online | Signup | Forward

Daily Dive Jan.​ 31,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences becoming deal breakers for consumers, the need for better e-commerce strategies is stronger than ever. Learn how to navigate the growth of retail media networks in this Trendline.   4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.” Many brands are ‘reluctant buyers’ of ads on retail media networks While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns. Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII The winner of the season-long contest will join Smirnoff as guest of honor for the big game as marketers embrace pre-game hype. Sponsored Content by Letsignit How can you increase your marketing results with email signatures? Everyone sends and receives emails - discover how you can take advantage of this simple but effective communication tool to increase brand visibility, drive traffic and generate leads. Download the eBook. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Uber, Planters and Oikos detailed their celebrity-fueled returns to the big game, while Budweiser revealed its full ad. IPG fills key growth role with omnichannel lead from Accenture As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce strategy. Deep Dive Has TV ad measurement’s day of reckoning finally arrived? Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads [Free Course] The Basics of Programmatic Advertising [eBook] Building a Digital Strategy for Generational Marketing [Free Certification] Native Advertising Channel Certification From Our Library Webinar - on demand Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Custom content for BlueConic Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Trendline The latest digital and innovation trends in retail Supported by iAdvize Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC View all resources What We’re Reading CNBC Showtime to combine with Paramount+, rebrand with new name Variety Spotify Hits 205 Million Paid Subscribers, Topping User Growth Targets for Q4 With Record Total Quarterly Gain Ad Age EssenceMediacom launches as the world’s largest media agency network The Wall Street Journal McDonald’s Sales Boosted by New Menu Offerings, Price Increases Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Company Announcements Press releases from companies in your industry. Momentum Worldwide Elevates Sampson Yimer to Lead DE&I Across North America Press release from Momentum Worldwide Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds Press release from Acast RollWorks Helps Find Sales-Ready Accounts for Free With In-Market Account Finder Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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