Jan. 26 - Inside Disney’s latest ad moves | Blockchain, metaverse curiosity endures for CMOs

Blockchain, metaverse continue to command CMO interest despite snags; M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand; KFC Canada unveils winterized outdoor basketball court; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Jan.​ 26,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics How to build digital experiences that win customer loyalty Customer loyalty is increasingly dependent on the ability to design and deliver easy, emotionally engaging digital experiences. Learn how to activate your whole organization to better connect with consumers.   Unilever first to test Disney’s identity integration with Trade Desk Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+. Blockchain, metaverse continue to command CMO interest despite snags Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte. UPDATED M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand An ad starring Maya Rudolph debuted Wednesday as part of a new storyline that includes the characters and will resolve with their appearance in a Super Bowl spot. KFC Canada unveils winterized outdoor basketball court As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Workday celebrates corporate rock stars with music legends Ozzy Osbourne and Joan Jett and Pringles unveils Meghan Trainor as its celebrity star. Sponsored Content by Industry Dive springboard’s Top 50 content marketing programs of 2022 Get inspired for the year ahead with our roundup of the best content marketing programs across the landscape. View the list UPDATED DOJ slams Google to end ‘monopolistic grip’ on digital advertising Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.  Read more news BROUGHT TO YOU BY — First Media Developing a cohesive content strategy Stop losing track of your most loyal customers. Learn how First Media drives conversions by focusing on creating a cohesive customer journey. Download report From Our Library On-Demand Event: Insights from the 2022 Holiday Season - Sponsored by Google Custom content for Industry Dive and sponsored by Google Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch Trendline Latest marketing trends in consumer packaged goods Supported by Supported by Arm Treasure Data Playbook Building Loyalty and Profits Through Personalized Promotions Custom content for Untie Nots View all resources What We’re Reading The Hollywood Reporter Peacock Tops 20M Subs, Quarterly Loss Widens to $978M, Management Sees $3B Peak Loss in 2023 Variety Twitter Tries to Lure Advertisers Back With New Brand Safety Partnerships The Wall Street Journal Meta to Reinstate Donald Trump’s Facebook, Instagram Accounts Suggest a story we should read Upcoming Event 27 JAN Webinar | noon ET Brands, Take Note: Consider Design Up Front or Pay Later Presented by EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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