Jan. 10 - Burger King names new CMO | Chex Mix reimagines ‘Baby Got Back’

Chex Mix remixes ‘Baby Got Back’ for bagel chips revival; Meta implements new system for addressing algorithmic ads bias; Rémy Martin blends generations, traditions in Lunar New Year campaign; McDonald’s prepares for corporate restructuring, staff cuts View online | Signup | Forward

Daily Dive Jan.​ 10,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times of uncertainty With more pressure to provide authentic customer experiences, marketers need to prioritize a data-backed and customer-centric approach. Learn how to increase CLTV and loyalty with confidence. Download the guide.   Burger King taps longtime PepsiCo veteran as CMO Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan. Chex Mix remixes ‘Baby Got Back’ for bagel chips revival The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history. Meta implements new system for addressing algorithmic ads bias VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads. Sponsored Content by Grammarly Business Predictions: How leaders will adapt to change to drive marketing performance in 2023 Explore how organizations are leveraging technology and AI to bear the challenges of the moment. Rémy Martin blends generations, traditions in Lunar New Year campaign Working with several “cultural tastemakers,” the effort celebrates Asian culture across ads, in-person events and a limited-edition bottle. McDonald’s prepares for corporate restructuring, staff cuts Morgan Flatley, the chain’s global chief marketing officer, has been promoted to EVP, global chief marketing officer and new business ventures. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Diageo is making its big game debut with a 30-second spot featuring whiskey brand Crown Royal and a “well-known” super fan. Read more news The Four Pillars of Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook. Download Now From Our Library Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card Webinar - on demand Trends in Restaurant Loyalty Programs That Are Changing the Industry Custom content for Paytronix Trendline The era of personalization in retail Supported by Nuance Communications Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch View all resources What We’re Reading Business Insider Amazon ‘Thursday Night Football’ audiences fell short of estimates by 25%, and the tech giant is scrambling to make it up to advertisers TechCrunch Coinbase to cut 20% jobs, abandon ‘several’ projects to weather downturns in crypto market Digiday At CES 2023, agencies outline progress and potential around the metaverse, podcasting and sustainability Bloomberg Apple Will Talk Up Its Mixed-Reality Headset in 2023 But Not Much Else Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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