Jan. 20 - Netflix gives peek at early ad progress | Kraft Mac & Cheese embraces noodle power

Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles; NBA, StellarAlgo team up to streamline fan data across channels; Ad blitz: Tracking every marketing play for Super Bowl LVII; Apple launches Business Connect, names partners as advertising ambitions intensify View online | Signup | Forward

Daily Dive Jan.​ 20,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Successfully Leveraging First-Party Data Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how marketers are succeeding in making the best use of their data in this webinar.   Netflix believes ads will eventually drive at least 10% of revenue The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets. Column Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour." NBA, StellarAlgo team up to streamline fan data across channels The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement.  Sponsored Content by Emarsys Trends, tests and technology: Giving power to the marketer in 2023 Joanna Milliken reveals what marketers must know in order to master a successful year. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII AB InBev will spotlight its brands Bud Light, Michelob Ultra, Budweiser and Busch Light over the course of three and a half minutes of advertising time. Apple launches Business Connect, names partners as advertising ambitions intensify The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri.  How technology changes the way beauty brands interact with consumers During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior.  Read more news 3 Tips to Engage an In-Car Audience Your consumers’ cars are an untapped marketing opportunity that can boost sales. Learn key factors to help engage in-car consumers and drive them to your locations in this infographic. Download Now From Our Library Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading Digiday Why the gaming industry might not be as recession-proof as once believed Ad Age ChatGPT writes Super Bowl 2023 commercials—how AI would script ads The Wall Street Journal Google Parent Alphabet to Cut 12,000 Jobs Amid Wave of Tech Layoffs Suggest a story we should read Upcoming Events 20 JAN Webinar | noon ET The True Cost of Deploying DXP Presented by studioID and EX Squared 27 JAN Webinar | noon ET Brands, Take Note: Consider Design Up Front or Pay Later Presented by EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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