Jan. 25 - DOJ sues Google over alleged ad monopoly | A&W riffs on M&M’s uproar

A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar; Dogfish Head’s budget big game ad showcases electric football; Horizon’s sports arm bets on pickleball with tournament launch View online | Signup | Forward

Daily Dive Jan.​ 25,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics How to build digital experiences that win customer loyalty Customer loyalty is increasingly dependent on the ability to design and deliver easy, emotionally engaging digital experiences. Learn how to activate your whole organization to better connect with consumers.   UPDATED DOJ slams Google to end ‘monopolistic grip’ on digital advertising Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.  A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar The brand shared a statement phrased similarly to one from the confectionary marketer earlier this week announcing a hiatus for its spokescandies. Dogfish Head’s budget big game ad showcases electric football The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship. Sponsored Content by Letsignit How can you increase your marketing results with email signatures? Everyone sends and receives emails - discover how you can take advantage of this simple but effective communication tool to increase brand visibility, drive traffic and generate leads. Download the eBook. Horizon’s sports arm bets on pickleball with tournament launch The 2023 Pickleball Slam, part of a partnership with Hard Rock, represents another opportunity for advertisers to engage fans of the increasingly popular sport. Read more news BROUGHT TO YOU BY — First Media Developing a cohesive content strategy Stop losing track of your most loyal customers. Learn how First Media drives conversions by focusing on creating a cohesive customer journey. Download report From Our Library On-Demand Event: Insights from the 2022 Holiday Season - Sponsored by Google Custom content for Industry Dive and sponsored by Google Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Playbook Building Loyalty and Profits Through Personalized Promotions Custom content for Untie Nots View all resources What We’re Reading TechCrunch Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids CNBC Microsoft forecast suggests gloomy tech environment will continue Ad Age How AI and Web3 marketing will compete for ad dollars Suggest a story we should read Upcoming Event 27 JAN Webinar | noon ET Brands, Take Note: Consider Design Up Front or Pay Later Presented by EX Squared Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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