Jan. 3 - Kenan Thompson interns for Old Navy | Chipotle promotes wellness with Snapchat Lens

Chipotle targets Gen Z with wellness Snapchat Lens, menu items; Ad blitz: Tracking every marketing play for Super Bowl LVII; Campaign Trail: How Johnnie Walker centers women’s empowerment in brand creative; Gartner: Uncertainty clouds CMO prospects for 2023 View online | Signup | Forward

Daily Dive Jan.​ 3,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Reach In-Car Consumers to Drive Revenue 60% of US drivers drive a connected car—and during their drive time, they’re making split-second buying and navigation decisions. Learn how to reach these consumers in this infographic.   Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’ The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding. Chipotle targets Gen Z with wellness Snapchat Lens, menu items To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Intuit TurboTax will return to the big game for the 10th year as part of its larger brand campaign, “Come to TurboTax.” Campaign Trail: How Johnnie Walker centers women’s empowerment in brand creative As whiskey’s consumer base widens, the brand partnered with comedian Lilly Singh to write and produce a series of videos around women’s rights.  Gartner: Uncertainty clouds CMO prospects for 2023 Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back. Deep Dive 9 campaigns that boosted the mood in 2022 Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Deep Dive Brand rivalries that helped define modern marketing In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world. Read more news How Marketers Are Staying Ahead Using First-Party Data Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how two marketing experts are succeeding in making the best use of their data in this on-demand webinar. Watch Now From Our Library Playbook Sell Like a Futurist: 5 Trends That Will Define Your Brand’s Next Decade Custom content for Stylus Webinar - on demand Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Custom content for BlueConic Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Webinar - on demand The Commerce Landscape is Shifting, Quickly. How to Adapt and Succeed Custom content for Bazaarvoice Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading CNN Business Meta agrees to pay $725 million to settle lawsuit over Cambridge Analytica data leak The Wall Street Journal Misleading Ads Fueled Rapid Growth of Online Mental Health Companies MediaPost Biggest Marketing Blunders of 2022 Suggest a story we should read Upcoming Event 20 JAN Webinar | noon ET The True Cost of Deploying DXP Presented by studioID and EX Squared Company Announcements Press releases from companies in your industry. ZoomSphere allows you to approve social media posts directly in the chat Press release from ZoomSphere.com Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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