June 8 - Vita Coco's OOH campaign honors NYC bodegas | 51% of marketers think virtual events are here to stay

51% of marketing professionals expect virtual events to stick around, survey finds; Please don't touch: The future of experiential retail in the era of coronavirus; Disney expands Luminate ad sales offering to Hulu for 1st time; Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad View online | Signup | Forward

Daily Dive June​ 8,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive Mobile SMS Marketing: A New Top Revenue Channel 79% of consumers want to hear from brands via text messaging. See examples from 8 leading brands who use SMS to engage customers & drive revenue. Get the guide.   Vita Coco pens love letter to NYC bodegas in new OOH campaign Honoring these stores may help the brand align itself as a bodega staple, especially as it pairs its drink with breakfast sandwiches that shops in the city are known for. 51% of marketing professionals expect virtual events to stick around, survey finds New research by The 614 Group shared exclusively with Marketing Dive examines what the marketing business experience might look like post-pandemic. Please don't touch: The future of experiential retail in the era of coronavirus In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services. Disney expands Luminate ad sales offering to Hulu for 1st time At its virtual upfronts roadshow, Disney also announced it's working with Samba TV on ad performance metrics and participating in Nielsen's test of an addressable TV platform. Column Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad With the world slowly reemerging from the pandemic, values of connection depicted in "Forever Now" have crystallized for many consumers. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook 5 Revenue-Boosting Marketing Opportunities Using Creative Automation By Brand Studio Trendline Everything You Need to Know About Personalization Trendline Everything You Need to Know About E-commerce Trendline Inside the Rapidly Changing World of DTC View all resources What We're Reading The Wall Street Journal Apologies, Protests and Rebellion: Inside the NFL's 72-Hour Awakening TechCrunch Alexis Ohanian steps down from Reddit board, asks for his seat to go to a black board member Venture Beat NYU study: Facebook's content moderation efforts are 'grossly inadequate' Bloomberg Airbnb Joins Vacation-Rental Sites Seeing Surge in Demand Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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