June 2 - AB InBev powers localized social ads for bars | Why Blackout Tuesday efforts could backfire

Top brands, digital media rally around Blackout Tuesday, but it could backfire; 1-800-Flowers CMO on how to fertilize connections as consumer needs change; Product ads are top performers among non-COVID-19 spots, study finds; How Clorox built a DTC brand with the resources of a CPG giant View online | Signup | Forward

Daily Dive June​ 2,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Revenue-Boosting Marketing Opportunities Today's marketers must produce content at unprecedented volume as the number of digital touchpoints increase. Learn how creative automation helps you produce content at scale in our playbook.   AB InBev supports global bar partners with localized social ads A new social media tool by Tiger Pistol aims to help bars and restaurants turn the beverage giant's creative into local ads that drive in-store traffic. Top brands, digital media rally around Blackout Tuesday, but it could backfire Blacking out channels in support of protests risks drowning out #BlackLivesMatter online, The Verge reported, while skepticism toward corporate track records is growing. 1-800-Flowers CMO on how to fertilize connections as consumer needs change Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah. Product ads are top performers among non-COVID-19 spots, study finds Consumers are feeling more emotionally connected to ads for products that can improve domestic life while spending more time at home. How Clorox built a DTC brand with the resources of a CPG giant The ramping up of Clorox's direct-to-consumer capabilities reached new heights with the launch of the Objective Wellness brand in October 2019. Read more news From Our Library Playbook 6 Ways to Overcome Customer Profile Challenges By Brand Studio View all resources What We're Reading Digiday 'Less tangible for brands': Marketers pull back from Pride Month sponsorships The Drum Brands show solidarity with George Floyd protests, but can they contribute to real change? Adweek Adweek Acquired by Shamrock Capital Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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