This newsletter is a platform.
But what's the point of having a platform if you don't use it to make things better?
I do that in each issue by sharing ideas to help you improve your creations, but I also try to shine a light on as diverse a group of "experts" as possible.
To help me do that, I'd love to hear any recommendations you have of people who share their wisdom on topics similar to the ones I cover in this newsletter.
Now, on to this week's ideas...
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1. How To Get Your Most Important Work Done Today
"Productivity is the art of doing what's most worth your time."
It doesn't matter how many things you get done in a day - what matters is if you get the most important of them done.
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2. How To Build A Creative Habit
"Your goal is to start capturing life."
You can develop and improve your creative abilities in as little as five minutes a day.
Andy Newman breaks down how to build a creative habit including to dedicate five minutes a day to write down any idea that comes into your head, avoid setting a specific goal, and and eventually apply your process to something else.
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3. How To Write Tweets That Get Reactions
"Make the first sentence your tweets *title*. This will help people decide if they should care about it."
This is a quick read presented appropriately enough in the form of a tweet thread, but it features some solid tips to improve your Twitter game.
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4. How To Reverse Engineer Your Marketing Strategy
"Everything works but not everything will work for you."
I didn't write this post but it does a great job summarizing one of my core beliefs about marketing.
The post is relevant to the marketing of any project and points out the different ways marketing can be approached depending on various goals and tactics.
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5. 15 Ways To Monetize Your Podcast
"People are more likely to be drawn to podcasts with an attitude that they align with or a strong, well-owned point of view."
This may be about podcasts, but it will help you monetize an audience you've built around any kind of content.
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A message from Hugh Garry, writer of the Formats Unpacked newsletter...
Hey!
I've been a fan of this letter for a long time now and wanted to take a moment to introduce you to my Formats Unpacked newsletter.
If you produce content of any kind I think you'll find it fascinating. Every Wednesday I invite an industry expert to choose a favourite format - it can be anything from online video/podcasts/ TV/web/newsletters/magazines and more. I then ask them one simple question - Where's the magic that made it special? That's it.
Thanks for your attention.
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My Final Words Of The Week
You think you know the story.
Dave Chappelle, at the height of his Comedy Central show's popularity in 2004, walked away from it and the 50 million dollars he was offered to continue it.
But it turns out, as with most things, there's more to the story than you realize.
As Chappelle says in this video, "Sometimes you do what you think is best, whether anybody understands it or not."
Decades before he found himself in that situation, Chappelle's father had a job doing statistics.
The company he worked for decided to work with the South African government during Apartheid.
So he quit his job despite the hardships doing so created for himself and his family.
A generation later, when Chappelle found himself in a crisis of conscience, ironically he fled to a now-free South Africa.
"What you do in your lifetime informs the generations that come after you," he said.
Something worth remembering.
Have a great week.
Josh
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Thanks!
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