June 6 - How Cadillac won the Oscars | Taco Bell chases gold with Darren Criss

Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return; How openness to ads varies across digital audio and video consumption; Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign; Cheetos-themed apparel arrives at Forever 21 View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 6,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Target Your Audiences More Effectively Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook. Cadillac's 3-step Oscars campaign drove a 47% spike in dealership traffic Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches. Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return The chain's original songs and sheet music follow a flurry of recent campaigns around musical branding. How openness to ads varies across digital audio and video consumption Audio listeners are more open to ads while relaxed and focused, while video viewers are more receptive when they're excited, according to new research.  Sponsored Content by Nielsen Quantifying the value of Snapchat advertising Get insights and best practices for measuring the impact of Snap advertising. Download the eBook. Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride. Cheetos-themed apparel arrives at Forever 21 The brand is a leading example of how some food companies are looking to turn fan enthusiasm into a lifestyle statement. Deep Dive Got to be real: the dos and don'ts of musical branding campaigns Major brands like Oreo and Lay's have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers. Read more news What We're Reading The Wall Street Journal YouTube Bans Hateful Videos From Platform The Drum P&G brings in trans rights activist Paris Lees as Pantene ambassador Retail Dive Why the ads retailers don't send are just as important as the ads they do MediaPost VW Debuts New Brand Direction Adweek Arii Has Over 2 Million Followers. So Why Did Her Clothing Line Fail? Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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