June 28 - P&G stares down racial bias with 'The Look' | Reebok loses top marketer amid brand refresh

Comic Dive: Stranger Days; Reebok loses global marketing head who led brand refresh campaign; IAB Tech Lab intros 'nutrition label' program to simplify audience data View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 28,​ 2019 BROUGHT TO YOU BY — SurveyMonkey What’s your #1 challenge as a marketer? 1 in 3 marketers say getting attention is their top challenge. What’s resonating with buyers? What are marketers doing wrong? Download the research report here. P&G continues racial bias conversation with new film Picking up where "The Talk" left off, "The Look" is yet another purpose-driven effort from the CPG giant. Column Comic Dive: Stranger Days Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things." Reebok loses global marketing head who led brand refresh campaign Melanie Boulden, who's been at the athletic wear company just over a year, is leaving for a new role at Coca-Cola's Venturing & Emerging Brands unit. Sponsored Content by Salesforce.com The hottest B2B marketing trends of 2019 Business buyers have new levels of expectations when it comes to personalization. Learn the top ways B2B Marketers are making data driven decisions to anticipate their customers' needs. Learn more. IAB Tech Lab intros 'nutrition label' program to simplify audience data A new Data Transparency Standard Compliance Program requires information providers to perform an annual audit and confirm their labels are reliable. Read more news What We're Reading CNBC Reservations for Taco Bell’s hotel sell out in 2 minutes Bloomberg Inside Apple's Long Goodbye to Design Chief Jony Ive TechCrunch Facebook’s content oversight board plan is raising more questions than it answers The Drum Amazon poised to grow its AVOD service while YouTube hits a snag Suggest a story we should read From Our Library Survey Report State of Instagram Marketing 2019 By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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