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| Marketers have eagerly adopted technology that lets them get close to customers. For years, they’ve aggregated mountains of personal data and targeted with laser-like precision. The result is … eroding customer trust. Consumers dislike that brands: 1. Have a lot of their personal information and 2. Show that off through hyper-targeted ads. As a result, consumers are less loyal and more experimental than ever. They use privacy software and personal digital assistants to create “personal space” between themselves and brands. So, what should marketers do? Download Beyond The Tipping Point to learn how marketers can shift their relationship with consumers from a one-sided monologue to a productive two-way relationship that engenders loyalty and affinity. | ||
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