June 19 - Unilever: 'Woke-washing' is infecting advertising | Pantene's LGBTQ+ update of iconic ad

Pantene updates 'Don't Hate Me Because I'm Beautiful' to feature LGBTQ+ community; Ycor drops bid for Sizmek assets, clearing way for Amazon deal; Quibi secures $100M in ad commitments from P&G, Walmart, Google and others; Why personalized packaging works for CPG companies View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 19,​ 2019 Unilever CEO: 'Woke-washing' is infecting the ad industry The comments from Cannes Lions arrive as an Edelman study finds that 53% of consumers think brands "trustwash" their social responsibility claims. Pantene updates 'Don't Hate Me Because I'm Beautiful' to feature LGBTQ+ community The revamp of an iconic 1986 ad defines a modern meaning of beautiful as P&G continues to ramp up more inclusive messaging. UPDATED Ycor drops bid for Sizmek assets, clearing way for Amazon deal Court documents reveal that while Ycor offered to raise its offer by at least $15 million, Sizmek ignored Ycor's requests for information and had selected Amazon as its preferred bidder. Quibi secures $100M in ad commitments from P&G, Walmart, Google and others The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch. Why personalized packaging works for CPG companies Benefits include greater engagement and brand awareness, increased sales and consumer loyalty, a report from PreScouter found. Procter & Gamble, Unilever help create 'digital safety' group The involvement of numerous big players suggests the industry is taking the issue seriously, but comments by YouTube's CEO this week point to a challenging road ahead. Opinion An advertiser's guide to navigating Amazon With the e-commerce giant's ad revenue catching up to Google and Facebook, advertisers should consider leveraging the platform regardless of whether they sell products on it, writes Brand Networks' Michelle Michael. Read more news What We're Reading Restaurant Dive Pizza Hut brings back iconic red roof logo Yahoo! Finance Comcast partners with Charter, Cox to advance targeted advertising AdAge Facebook wants some regulation — at least on brand safety The Drum Kantar CEO on how a private equity sale will help deliver speed and scale for clients Adweek Q&A: AT&T’s Chief Branding Officer on ‘Emotional Equity,’ and the Importance of Attention Suggest a story we should read Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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