Weekender: Diet Coke debuts label-free cans in challenge to stereotypes

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Marketing Dive's Top News Weekender | June​ 29,​ 2019 BROUGHT TO YOU BY — SurveyMonkey What’s your #1 challenge as a marketer? 1 in 3 marketers say getting attention is their top challenge. What’s resonating with buyers? What are marketers doing wrong? Download the research report here. Diet Coke debuts label-free cans in challenge to stereotypes A campaign profiles a range of people, from a transgender artist to a Native American woman, as the brand builds what it claims will be a "multi-year" platform.  Uniqlo launches TikTok's 1st multimarket brand campaign People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media. AB InBev's Ritas brand calls out sexist language in new campaign #NeverApologize is the latest effort from an Anheuser-Busch brand to target millennial women. Razor brand Billie wants to 'normalize' women's pubic hair at the beach Just in time for bathing suit season, the DTC brand's "Red, White and You Do You" campaign tackles traditional razor ads. Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities. Best of What We're Reading TechCrunch Facebook makes another push to shape and define its own oversight Automotive News Kia's U.S. marketing chief Chehab steps down Bloomberg Inside Apple's Long Goodbye to Design Chief Jony Ive The Drum Amazon poised to grow its AVOD service while YouTube hits a snag Digiday The Hershey Company is moving ad dollars away from linear TV to OTT The Drum The brand purpose hypocrisy at Cannes Lions Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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