June 14 - Kraft says #LieLikeaParent | Big brands back Facebook’s new crypto

Comic Dive: Haters Gonna Hate; WSJ: Mastercard, Uber, PayPal among major brands backing Facebook's mysterious cryptocurrency; Amazon tops Apple, Google as world's most valuable brand, study says; Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 14,​ 2019 BROUGHT TO YOU BY — Signal Analyst Webinar: Marketing in the Moment Join Forrester and Signal Thursday, June 13 for a live webinar covering how real-time data keeps brands in lockstep with customers. Register today. Kraft wants parents to lie to kids with 'Salad Frosting' A humorous spot targeting millennial parents with limited-edition salad "frosting" — aka classic ranch dressing in a frosting tube — has courted backlash.  Column Comic Dive: Haters Gonna Hate Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it. WSJ: Mastercard, Uber, PayPal among major brands backing Facebook's mysterious cryptocurrency Each of the dozen-plus members in a new consortium will invest roughly $10 million in Libra, which Facebook is expected to announce next week. Sponsored Content by Nielsen Quantifying the value of Snapchat advertising Get insights and best practices for measuring the impact of Snap advertising. Download the eBook. Amazon tops Apple, Google as world's most valuable brand, study says The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research. Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return To promote the revival of the millennial favorite, the kids' network teamed with the makers of the popular "Saved by the Bell" pop-up. Study: Customer connections flounder amid centralization, localization efforts Marketers are discovering that achieving a connection and proximity to the customer are far more difficult than they expected. Read more news What We're Reading Digiday How Amazon is using its DSP to get more high-quality inventory from publishers MediaPost Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics Adweek WPP’s Wunderman Thompson Unveils New Leadership Team in New York Headquarters Bloomberg Pinterest Is Latest Tech Company Drawn Into U.S. Culture Wars Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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