June 21 - Dunkin's summer solstice pop-up | Keith Weed again tops CMO ranking

Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet; Keith Weed, who retired from Unilever in May, again ranked most influential CMO; J&J CMO Alison Lewis departs amid cost-cutting push; Sprite highlights hip-hop culture with 'Thirst for Yours' campaign View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 21,​ 2019 Dunkin' debuts 'human charger' pop-up for summer solstice On the longest day of the year, coffee fans can visit the activation to snag a free drink, a reusable straw and a tongue-in-cheek user guide. Column Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet Set in a computer-generated San Francisco, an integrated campaign aims to seed viewers' minds for Uber Elevate's transit vision four years before launch. Keith Weed, who retired from Unilever in May, again ranked most influential CMO Forbes' latest Most Influential CMOs list reinforces how the executive's departure is a loss for marketing thought leadership. J&J CMO Alison Lewis departs amid cost-cutting push She was the first person to have the CMO role at the J&J's consumer division, which doesn't have any plans to replace her. Sprite highlights hip-hop culture with 'Thirst for Yours' campaign The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans. Positive portrayal of women in ads sparks sales lift, study finds Amid consumer calls for gender equality, some companies are examining depiction of women in their ads. Read more news What We're Reading Morning Consult Google Is Testing the Waters for CBD Ads With Trial Program, CBD Retailer Says Restaurant Dive KFC's new flagship to serve as technology learning lab The Wall Street Journal Advertisers Are Wary of Breaking Up Google and Facebook Adweek How Much Do Ad Agencies Spend on Awards Shows Every Year, Exactly? Suggest a story we should read From Our Library Survey Report State of Instagram Marketing 2019 By Brand Studio View all resources Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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