June 17 - Inside Unilever's DNA experiment | JetBlue's 'Drag Race' makeover

JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover; Ad revenue's growth streak continues, but a few clouds loom, report says; Samsung, 3M test Spotify's podcast audience targeting; Comic Dive: Haters Gonna Hate View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 17,​ 2019 How Unilever used DNA analysis to reduce stereotypical thinking among marketers In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking. JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover To promote a plane inspired by RuPaul's "shantay you stay" catchphrase, the New York-based airline tapped Bob the Drag Queen and Trixie Mattel to parody inflight announcements. Ad revenue's growth streak continues, but a few clouds loom, report says While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead. Sponsored Content by Salesforce.com The hottest B2B marketing trends of 2019 Business buyers have new levels of expectations when it comes to personalization. Learn the top ways B2B Marketers are making data driven decisions to anticipate their customers' needs. Learn more. Samsung, 3M test Spotify's podcast audience targeting As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences. Column Comic Dive: Haters Gonna Hate Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it. Read more news What We're Reading AdAge Procter & Gamble takes Secret in house as brand team replaces Wieden All Access iHeartMedia, WPP Launch 'Project Listen' Audio Creative Initiative ModernRetail Tim Armstrong: DTC holding companies are inevitable TechCrunch Amazon’s IMDb Freedive rebrands to IMDb TV, adds new content and plans European expansion Suggest a story we should read Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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