Weekender: What marketers need to know from Mary Meeker's 2019 Internet Trends report

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Marketing Dive's Top News Weekender | June​ 15,​ 2019 BROUGHT TO YOU BY — Signal Analyst Webinar: Marketing in the Moment Join Forrester and Signal Thursday, June 13 for a live webinar covering how real-time data keeps brands in lockstep with customers. Register today. What marketers need to know from Mary Meeker's 2019 Internet Trends report The closely watched annual presentation shows how growth is slowing or getting harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks. Corona lets beer drinkers pay with plastic waste for World Oceans Day Swapping trash for a new brew lets Corona connect with consumers who share eco-friendly values. Study: Hershey's leads the pack for most effective TV advertising among CPGs Most of the top ads across the sector feature themes of sharing versus solo consumption, reflecting how brands are adjusting to changing consumer demands. Miller Lite's new Bluetooth-enabled can doubles as a game controller For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel. Kind campaign bites into Clif Bar over nutritional claims The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products. Best of What We're Reading Adweek What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus Bloomberg Unilever Taps Growth From Algae-Based Skin-Care Takeover Adweek WPP’s Wunderman Thompson Unveils New Leadership Team in New York Headquarters AdAge MillerCoors balks at an industry-wide beer campaign as it fights with AB InBev Retail Dive Walmart nixes Jet's lead exec role Adweek Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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