June 24 - Uniqlo leads TikTok's first global brand tie-in | Marriott's Moxy inks tattoo pop-up
Moxy Hotels teams with celebrity tattoo artist Megan Massacre in bid to capture millennials; REI sunsets catalog, introduces print magazine; LiveRamp sets sights on data-targeted TV future with Data Plus Math acquisition; Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet
1 in 3 marketers say getting attention is their top challenge. What’s resonating with buyers? What are marketers doing wrong? Download the research report here.
Agencies, telecoms and brands expressed support of the reportedly $150 million deal linking identity resolution with media planning and measurement capabilities.
Set in a computer-generated San Francisco, an integrated campaign aims to seed viewers' minds for Uber Elevate's transit vision four years before launch.
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