June 12 - Inside Mary Meeker's latest report | Kind bites into Clif Bar

Kind campaign bites into Clif Bar over nutritional claims; Unilever helps bankroll influencer marketing platform CreatorIQ; Birchbox campaign positions brand for inclusive self-care push; Challenging the definition of brand safety View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 12,​ 2019 BROUGHT TO YOU BY — Signal Analyst Webinar: Marketing in the Moment Join Forrester and Signal Thursday, June 13 for a live webinar covering how real-time data keeps brands in lockstep with customers. Register today. What marketers need to know from Mary Meeker's 2019 Internet Trends report The closely watched annual presentation shows how growth is slowing or getting harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks. Kind campaign bites into Clif Bar over nutritional claims The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products. Unilever helps bankroll influencer marketing platform CreatorIQ The contribution to Series B funding for the firm comes one year after Unilever pledged to fight influencer fraud and amid a growing push to only work with trusted digital partners.   Sponsored Content by Quad Always open: Create on-brand, on-time content for today's demanding consumers Meeting consumer expectations – the secret to on-time, on-brand content creation. Birchbox campaign positions brand for inclusive self-care push With company research supporting the need for consumers to take time for themselves, the brand launched a cross-channel campaign called "You" that includes TV. Opinion Challenging the definition of brand safety While the industry settles on what brand safety means, companies are finding fresh ways to define the idea based on their individual values, writes Sovrn's Jeff Meglio. Read more news What We're Reading AdAge MillerCoors balks at an industry-wide beer campaign as it fights with AB InBev Adweek What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus MediaPost Dentsu Aegis Cuts Ad Spending Forecast The Wall Street Journal Google Axes Lobbyists Amid Growing Government Scrutiny Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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