June 26 - AB InBev's Ritas bucks sexist terms | CTV ads comprise half of video impressions

Connected TV spots make up 49% of all video ad impressions, study says; E.l.f. Cosmetics highlights diversity with brand messaging revamp; Study: 77% of chief growth officers say apps are critical to revenue View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 26,​ 2019 BROUGHT TO YOU BY — SurveyMonkey What’s your #1 challenge as a marketer? 1 in 3 marketers say getting attention is their top challenge. What’s resonating with buyers? What are marketers doing wrong? Download the research report here. AB InBev's Ritas brand calls out sexist language in new campaign #NeverApologize is the latest effort from an Anheuser-Busch brand to target millennial women. Connected TV spots make up 49% of all video ad impressions, study says Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low. E.l.f. Cosmetics highlights diversity with brand messaging revamp A video manifesto centered around "e.l.f.isms," influencer collaborations and an upcoming packaging refresh round out the campaign. Sponsored Content by Quad Simplify to deliver more content with less work How to win in the race to produce engaging, motivating multichannel content: Do less. Study: 77% of chief growth officers say apps are critical to revenue As marketers use data to drive progress, CGO-led brands are 24% more likely to be investing in AI, machine learning and new marketing tech. Read more news What We're Reading Digiday The Hershey Company is moving ad dollars away from linear TV to OTT Adweek Here's Every Grand Prix Winner From the 2019 Cannes Lions Ad Age Who is Miguel Patricio, and what is he getting himself into? MediaPost Netflix Losing Key Exec to Disney+, 'The Office' To NBCU Suggest a story we should read From Our Library Survey Report State of Instagram Marketing 2019 By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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