June 20 - Doritos, Audi sling 'Spider-Man' tie-ins | Havas invests in streaming, gaming shop

Havas acquires majority stake in streaming, gaming specialist shop Battery; Amazon display ads drive non-Amazon sales, study finds; Visa's sensory branding boosts positive perception by 14%; How Unilever used DNA analysis to reduce stereotypical thinking among marketers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 20,​ 2019 Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie Ahead of the "Spider-Man: Far From Home" debut, the PepsiCo brand slings exclusive merchandise, while Audi flaunts product placement in a new video. Havas acquires majority stake in streaming, gaming specialist shop Battery With clients including Netflix and Activision Blizzard, the Los Angeles-based agency will be integrated into Havas' global Annex network. Amazon display ads drive non-Amazon sales, study finds From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach. Sponsored Content by Nielsen Quantifying the value of Snapchat advertising Get insights and best practices for measuring the impact of Snap advertising. Download the eBook. Visa's sensory branding boosts positive perception by 14% Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete. How Unilever used DNA analysis to reduce stereotypical thinking among marketers In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking. Read more news What We're Reading Restaurant Dive Papa John's invests $80M in marketing, franchisee relief The Drum How Pepsi's marketing VP has defined the brand's culture strategy post-Jennergate CNBC Netflix is going to get ads sooner or later, say executives from Hulu and NBC Retail Dive Is experiential retail the antidote for outdoor retailers? Suggest a story we should read Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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