Weekender: Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet

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Marketing Dive's Top News Weekender | June​ 22,​ 2019 Column Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet Set in a computer-generated San Francisco, an integrated campaign aims to seed viewers' minds for Uber Elevate's transit vision four years before launch. Unilever CEO: 'Woke-washing' is infecting the ad industry The comments from Cannes Lions arrive as an Edelman study finds that 53% of consumers think brands "trustwash" their social responsibility claims. How Unilever used DNA analysis to reduce stereotypical thinking among marketers In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking. Sponsored Content by Salesforce.com The hottest B2B marketing trends of 2019 Business buyers have new levels of expectations when it comes to personalization. Learn the top ways B2B Marketers are making data driven decisions to anticipate their customers' needs. Learn more. Bud Light revives '90s ad series and brews music-infused beer on Twitch The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win. Forrester: CMOs face creative rut while overspending on technology If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years. P&G cozies up to creators as it looks to 'reinvent advertising' The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness. Best of What We're Reading AdAge Facebook wants some regulation — at least on brand safety TechCrunch Amazon’s IMDb Freedive rebrands to IMDb TV, adds new content and plans European expansion Restaurant Dive Pizza Hut brings back iconic red roof logo Digiday DTC advertisers turn to search to evaluate their TV ads’ performance Adweek Q&A: AT&T’s Chief Branding Officer on ‘Emotional Equity,’ and the Importance of Attention Yahoo! Finance Comcast partners with Charter, Cox to advance targeted advertising Suggest a story we should read From Our Library Survey Report State of Instagram Marketing 2019 By Brand Studio View all resources Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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