June 18 - How P&G hopes to 'reinvent advertising' | Bud Light's music-infused brew

Bud Light revives '90s ad series and brews music-infused beer on Twitch; Forrester: CMOs face creative rut while overspending on technology; Facebook unveils plans, mobile wallet for new cryptocurrency; An advertiser's guide to navigating Amazon View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 18,​ 2019 P&G cozies up to creators as it looks to 'reinvent advertising' The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness. Bud Light revives '90s ad series and brews music-infused beer on Twitch The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win. Forrester: CMOs face creative rut while overspending on technology If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.  Sponsored Content by TMRE The rise of the new insights leader The annual meeting place for career market research & insights professionals - see why. UPDATED Facebook unveils plans, mobile wallet for new cryptocurrency Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations. Opinion An advertiser's guide to navigating Amazon With the e-commerce giant's ad revenue catching up to Google and Facebook, advertisers should consider leveraging the platform regardless of whether they sell products on it, writes Brand Networks' Michelle Michael. Read more news What We're Reading The Wall Street Journal Google’s Ad Dominance Explained in Three Charts Social Media Today Snapchat Publishes New Guide to Major Events and How Brands Can Tap into Them Digiday DTC advertisers turn to search to evaluate their TV ads’ performance AdAge Chuck E. Cheese is promoting its endless salad bar with an almost endless video Suggest a story we should read Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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