Dec. 5 - Burger King trolls McDonald's with geolocation stunt | Deal of the Year

Deal of the Year: IPG buys Acxiom Marketing Solutions; Amazon resurrects NYC's famous Carnegie Deli to promote return of 'Mrs. Maisel'; Foot Locker, Nike kick it with hometown rappers, athletes to honor sneaker culture; Amazon orders generated by ads jumped 54% over Thanksgiving weekend, study finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 5,​ 2018 Burger King trolls McDonald's with geolocation stunt Customers near a McDonald's location can order a Whopper for a penny by downloading Burger King's revamped app. Dive Awards Deal of the Year: IPG buys Acxiom Marketing Solutions The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster. Amazon resurrects NYC's famous Carnegie Deli to promote return of 'Mrs. Maisel' The pop-up is in a different location from the original but is otherwise intended to be a replica, featuring period-accurate décor, pricing and menu offerings.  Foot Locker, Nike kick it with hometown rappers, athletes to honor sneaker culture The "Home & Away" collection touts Houston, Atlanta and Miami via exclusive digital content on social media. Amazon orders generated by ads jumped 54% over Thanksgiving weekend, study finds The analysis of more than 1 million orders suggests that brands increasingly must "pay to play" to stand out, or risk losing sales to those who do. Column Comic Dive: Unusual Suspects Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore? Sony lets fans create personalized music using biometrics at new pop-up Visitors to the "Lost in Music" installation can record a unique, downloadable track using their own movements, heartbeat, vocals and other elements. Dive Awards The Marketing Dive Awards for 2018 The awards recognize the industry's top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future. Read more news What We're Reading AdAge Imported beer brand tricks Facebook's search algorithm Mobile Marketer Bloomberg: Apple scrambles to boost iPhone sales as demand wanes The Drum Diageo CMO pens letter to agency bosses asking for gender diversity and pay gap stats CNBC Facebook is no longer the 'Best Place to Work,' according to new Glassdoor survey Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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