Dec. 12 - P&G buys DTC disruptor Walker & Co. | Facebook tests search ads

Facebook tests search ads in results pages, Marketplace; 60% of marketers plan to expand creative teams in H1 2019, hiring survey finds; Clorox shifts marketing team, names new CMO; Jaguar, HGTV star unveil a mobile holiday window in NYC View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 12,​ 2018 BROUGHT TO YOU BY — Signal Top 4 Questions to Ask a Data Onboarder Learn everything you need to know about data onboarding—from what it is to how it impacts marketing performance—before choosing a solution. Get the free guide P&G buys Walker & Company, a disruptor marketer catering to consumers of color The startup, which owns grooming brands Bevel and Form, looks to tap into the CPG giant's resources, talent and global scale, while P&G can expand its multicultural offerings. Facebook tests search ads in results pages, Marketplace The search ads are repurposed News Feed ads that appear only on mobile and direct users to external websites.  60% of marketers plan to expand creative teams in H1 2019, hiring survey finds Recruiting will center on web and mobile development and web production, which the research shows are the hardest roles to fill.  Clorox shifts marketing team, names new CMO Former marketing chief Eric Reynolds, who has been candid about Clorox's marketing failures and bullish on areas like e-commerce, has been promoted. Jaguar, HGTV star unveil a mobile holiday window in NYC The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck. Column Comic Dive: Stroke of Midnight at the Influencers Ball Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.​ Read more news Dive Awards 2018 Meet the top disruptors and innovators in marketing Marketer of the Year Executive of the Year Campaign of the Year Disruptor of the Year Technology of the Year What We're Reading CNBC Sure, Verizon blew $4.6 billion on AOL and Yahoo, but at least it isn't AT&T Mobile Marketer Instagram tests special accounts for social influencers The Wall Street Journal Ad Verification Company Integral Ad Science Taps Former Yahoo Executive as CEO Digiday Hulu turns on private marketplace as ad buyers see a recent abundance of supply Retail Dive Major Yelp shareholder calls for board shake-up Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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