Dec. 13 - KFC ignites holidays with scented firelog | Diageo accused of influencer wrongdoing

KFC's scented firelog, Busch's sound button continue quirky holiday merchandise trend; Vitaminwater urges consumers to quit their smartphones in new sweepstakes; Average tenure of CMOs is 43 months, report finds; Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 13,​ 2018 BROUGHT TO YOU BY — Signal Top 4 Questions to Ask a Data Onboarder Learn everything you need to know about data onboarding—from what it is to how it impacts marketing performance—before choosing a solution. Get the free guide Diageo accused of running extensive, noncompliant Ciroc influencer campaign Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings. KFC's scented firelog, Busch's sound button continue quirky holiday merchandise trend Busch is hosting a contest to give away a button that emits a sound like a can of beer being opened, while KFC's fried chicken-scented firelog is for sale online. Vitaminwater urges consumers to quit their smartphones in new sweepstakes Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter. Average tenure of CMOs is 43 months, report finds Women make up nearly 42% of CMOs, outpacing gender parity for other C-suite positions, but female tenure is shorter than average. Accenture buys ad tech shop Adaptly to fortify nascent programmatic unit The firm focuses on digital media buying for platforms like Amazon, Facebook and Google and has clients including Mazda, Prudential and Sprint. Philadelphia's holiday smart bowl snitches on double dippers The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul. Digital represents 14% of movie ad budgets but drives 46% of revenue, study finds TV accounted for 82% of marketing budgets and drove just 42% of media-driven box office revenue, while every dollar spent on Facebook brought a nearly $8 return on ad spend. Read more news Dive Awards 2018 Meet the top disruptors and innovators in marketing Marketer of the Year Executive of the Year Campaign of the Year Disruptor of the Year Technology of the Year What We're Reading Campaign WPP poaches Laurent Ezekiel from Publicis to pursue new business Fast Company Dollar Shave Club just can’t seem to quit advertising with Sean Hannity Smart Cities Dive How Soofa helps shape the future of sustainable ad-funded infrastructure Digiday 'You have to have support from the C-suite': Brands struggle with moving marketing in-house The Wall Street Journal The Making of a Computer-Generated Influencer Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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