Dec. 21 - Nike aims for digital majority | Coke invests in text-to-buy startup

Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters; Coke leads $15M investment round in Dirty Lemon maker; Grey Goose serves holiday travelers with Ferris wheel, pop-up bar at JFK Airport; Coty infuses stores with VR tech for personalized scent shopping View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 21,​ 2018 Note from the editor With 2018 wrapping up, Marketing Dive is going on a brief break from publishing our daily newsletter. We'll continue to update our site as well as our Facebook and Twitter pages with breaking news. As you settle in to enjoy holiday festivities and quality time with family and friends, now is also a moment to reflect on the past year in the marketing world. For a rundown of the top companies, executives, trends and disruptors that shaped it, check out our 2018 Marketing Dive Awards coverage here. We wish you a restful holiday and will be back in your inbox on Jan. 2. Natalie Koltun Associate Editor, Marketing Dive Twitter | Email Nike execs see digital as 'the majority' of future business E-commerce grew by 41% in Q2, and executives said that digitally focused store concepts and initiatives are paying off. Column Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters Ahead of the holidays, marketers fight for gingerbread peoples' rights and offer goofy novelty gifts, including a $99 fire screen and snack-laden knitwear. Coke leads $15M investment round in Dirty Lemon maker Iris Nova focuses on cashierless, text-to-pay consumer goods and has grown the popularity of its brands through platforms like Instagram. Grey Goose serves holiday travelers with Ferris wheel, pop-up bar at JFK Airport Travelers can pull a lever to open the door of a mini chalet on the wheel, unlocking a recipe they can photograph and use to make cocktails at home. Coty infuses stores with VR tech for personalized scent shopping People don a VR headset and smell scented stones to activate a 3D video that helps to determine their perfect perfume. Who What Wear launches digital OOH campaign targeting mall shoppers The digital fashion publication is offering short-form video trend reports, style guides, fashion news and how-to content across 4,500 screens in U.S. malls. The Players' Tribune, Amazon Prime Video line up series focusing on NBA moms The effort promotes Amazon Originals' "Jack Ryan" and will premiere during the NBA's Christmas Day games on both platforms. Read more news What We're Reading The Drum Burberry appoints new CMO in ex-Calvin Klein marketer Rod Manley Adweek 20-Plus Brands Have Stopped Advertising on Tucker Carlson Tonight After Immigration Comments Digiday 'Going where the customer is': Marketers are coming for messaging apps Mobile Marketer Puma, Nike top list of most-mentioned brands on Instagram Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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