Dec. 20 - Google Assistant reimagines 'Home Alone' | Ads that pack an emotional punch

Freshpet, Huggies top list of ads that make an emotional connection; Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon; Nissan drives interactivity at college football tailgates with biometric-powered pop-ups; Behr dips into relaxing ASMR videos of painting process View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 20,​ 2018 Google reimagines 'Home Alone' in new ad showcasing Google Assistant Macaulay Culkin reprises his role as Kevin McCallister from the 1990 film and uses Google Assistant devices to foil the Wet Bandits. Freshpet, Huggies top list of ads that make an emotional connection The Ace Metrix analysis used natural language processing and machine learning to measure the impact of ads based on a number of emotions. Q&A Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon Two executives at the agency detail how it created innovative activations around "Jurassic World" and "The Marvelous Mrs. Maisel" for the tech giant turned cross-channel marketing platform. Nissan drives interactivity at college football tailgates with biometric-powered pop-ups Converted semi-trucks boasted games that used gesture recognition and skeletal tracking tech to place fans into a virtual sporting experience. Behr dips into relaxing ASMR videos of painting process Soothing sounds of popping open a paint can, swirling the mix and peeling tape off wall edges aim to showcase Behr's color selection and appeal to DIY-ers. ANA calls on FTC for comprehensive US data privacy law The goal would be to avoid myriad state-level standards, such as the CCPA, which could create a compliance headache for businesses. Column Comic Dive: Have It Our Way Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads. Read more news What We're Reading Retail Dive How Bonobos is growing up under Walmart's wing The Wall Street Journal Boxed CMO Makes the Leap to a General Manager Post at Clorox Deadline CBS Considers Ditching Nielsen As TV Ratings Angst Intensifies Digiday Started with fanfare, Oath never stood a chance, ad execs say The New Yorker How Much Trust Can Facebook Afford to Lose? Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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