Dec. 14 - Esurance unrolls Dennis Quaid gift wrap | Connected TV ad requests skyrocket

Connected TV ad requests jump 1,640% in 2018, analysis finds; Chevy's global CMO retires amid broader cuts at parent GM; Response to search ads on Amazon, YouTube differs from on Google, study finds; Fiat Chrysler moves media business to Publicis Groupe's Starcom View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 14,​ 2018 BROUGHT TO YOU BY — Signal Top 4 Questions to Ask a Data Onboarder Learn everything you need to know about data onboarding—from what it is to how it impacts marketing performance—before choosing a solution. Get the free guide Esurance unrolls 'Surprisingly Painless Gifting' with Dennis Quaid wrapping paper A limited-edition line of gift wrap, cards, boxes and tags featuring snarky messages and the actor's mug aims to ease stress around the holidays. Connected TV ad requests jump 1,640% in 2018, analysis finds Roku accounted for more than 87% of ad requests on CTV, with Amazon's Fire TV ranking No. 2 for requests, up from fourth place. Chevy's global CMO retires amid broader cuts at parent GM No replacement has been named for Tim Mahoney, who took on the role in 2013 and led initiatives like the brand's "Find New Roads" marketing platform. Response to search ads on Amazon, YouTube differs from on Google, study finds On Amazon, the most likely reason people click on a search ad is because they are familiar with a brand.  Fiat Chrysler moves media business to Publicis Groupe's Starcom The automaker is also reportedly preparing to review its global media budget and could make some changes to its practices. Read more news Dive Awards 2018 Meet the top disruptors and innovators in marketing Marketer of the Year Executive of the Year Campaign of the Year Disruptor of the Year Technology of the Year What We're Reading Restaurant Dive Starbucks expands delivery with Uber Eats partnership The Drum Ad watchdog cements rules against 'harmful' gender stereotypes ahead of 2019 launch VentureBeat Facebook reveals API bug that exposed extra photos to third-party apps Variety Imax Is Shutting Down Its VR Business, Closing Remaining Three VR Centers in Q1 Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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