Weekender: Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters

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Marketing Dive's Top News Weekender | Dec.​ 22,​ 2018 Column Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters Ahead of the holidays, marketers fight for gingerbread peoples' rights and offer goofy novelty gifts, including a $99 fire screen and snack-laden knitwear. Sour Patch Kids wreck gingerbread house in 24-minute Amazon Prime video The twist on online Yule Log videos is the latest example of brands working with Amazon to create more memorable experiences. Google reimagines 'Home Alone' in new ad showcasing Google Assistant Macaulay Culkin reprises his role as Kevin McCallister from the 1990 film and uses Google Assistant devices to foil the Wet Bandits. KFC, Tide, Nike among brands that 'won' Twitter in 2018 U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform. Opinion Before giving 'the talk' to my tween, I ran it through with some CMOs A familiar conversation parallels why brands must rethink their social media approach, writes Something Massive founder Rebecca Coleman. Popeyes' 'Emotional Support Chicken' aims to unruffle holiday travelers' feathers To inject some humor to the holiday travel chaos, meals come in a chicken-shaped box at the Philadelphia International Airport. Best of What We're Reading The Ringer The Influencer Who Didn't Influence: Luka Sabbat and the Fame Economy of 2018 NBC News Verizon says Oath is dead. Meet Verizon Media Group. Digiday Clorox CMO Eric Reynolds: Demand for content is driving our 120-person in-house agency Mobile Marketer Blippar collapses amid investor dispute, fires all staff Reuters Special Report: J&J knew for decades that asbestos lurked in its Baby Powder The New Yorker How Much Trust Can Facebook Afford to Lose? Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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