Dec. 17 - Sour Patch Kids get rowdy on Amazon Prime Video | Twitter's winning brands

KFC, Tide, Nike among brands that 'won' Twitter in 2018; Google puts $1B toward sprawling new NYC campus; Columbia Pictures promotes film premiere with 360-degree escape rooms; Wendy's shares a syrupy holiday tale on Twitter View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 17,​ 2018 Sour Patch Kids wreck gingerbread house in 24-minute Amazon Prime video The twist on online Yule Log videos is the latest example of brands working with Amazon to create more memorable experiences. KFC, Tide, Nike among brands that 'won' Twitter in 2018 U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform. Google puts $1B toward sprawling new NYC campus The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city. Columbia Pictures promotes film premiere with 360-degree escape rooms Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million. Wendy's shares a syrupy holiday tale on Twitter Illustrated "'Twas the Night Before Maple Syrup Day" tweets encourage fans to sample the chain's new Maple Bacon Chicken Sandwich. Celebs, humor dominate YouTube's top ads of 2018 Amazon's "Alexa Loses Her Voice" topped the 2018 leaderboard with more than 50 million views. Opinion Before giving 'the talk' to my tween, I ran it through with some CMOs A familiar conversation parallels why brands must rethink their social media approach, writes Something Massive founder Rebecca Coleman. Report: Amazon targets TV advertisers for Fire TV, builds dedicated sales team Amazon, which has recently been positioning Fire TV as a standalone buy, is asking advertisers how they want to be pitched on the inventory. Read more news What We're Reading AdAge Unilever's Keith Weed is not retiring; he's 'going plural' MediaPost Communications MDC Partners To Pay Bonuses To Senior Managers For Not Quitting Reuters Special Report: J&J knew for decades that asbestos lurked in its Baby Powder Digiday Clorox CMO Eric Reynolds: Demand for content is driving our 120-person in-house agency Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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