Dec. 11 - Papa John's debuts 'crusto-currency' perks | Calvin Klein finds digital fits well

Comic Dive: Stroke of Midnight at the Influencers Ball; Calvin Klein adopts digital-first approach, leaving print ads behind; WPP plots return to growth through 'simpler offer,' refreshes brand identity; Report: Citibank expands content marketing strategy with related offers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 11,​ 2018 BROUGHT TO YOU BY — Signal Top 4 Questions to Ask a Data Onboarder Learn everything you need to know about data onboarding—from what it is to how it impacts marketing performance—before choosing a solution. Get the free guide Papa John's debuts 'crusto-currency' reward program The embattled pizza chain riffs on the crytocurrency craze with its improved Papa Rewards program. Column Comic Dive: Stroke of Midnight at the Influencers Ball Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.​ Calvin Klein adopts digital-first approach, leaving print ads behind The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations. WPP plots return to growth through 'simpler offer,' refreshes brand identity Copping to becoming unwieldy, the holding group plans to focus squarely on four business areas going forward — and CEO Read said more agency mergers aren't in the cards for now. Report: Citibank expands content marketing strategy with related offers For the first time, the company is running digital display ads for related offers alongside sponsored content as part of its partnerships with publishers. Just 9% of marketers have an AI-based hyper-personalization strategy, study finds Complexities in the field are leading 80% of those surveyed to outsource their program or combine outsourcing with in-house functions.  Opinion Move over brands, consumer experiences are the story Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia. Read more news Dive Awards 2018 Meet the top disruptors and innovators in marketing Marketer of the Year Executive of the Year Campaign of the Year Disruptor of the Year Technology of the Year What We're Reading Mobile Marketer W Hotels boosts website traffic with St. Vincent YouTube videos Bloomberg Google, Facebook Face Australia Crackdown Over Market Power The Drum 'You're not saying goodbye to me yet' – Unilever's Keith Weed on what's next Droid Life Samsung Embarrassingly Partners With Fake Supreme Crain's Amazon taking aim at Madison Avenue Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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