Jan. 24 - Dove celebrates getting ‘unready’ | Kind embraces Gen Z bed rotting trend

Kind embraces Gen Z trend bed rotting in new campaign; NYX blends music and makeup for TikTok-focused mixtape; Super Bowl LIX: Tracking every ad; Nielsen’s latest MRC accreditation returns it to measurement pole position View online | Signup

Daily Dive Jan.​ 24,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE AI’s Impact on Marketing Strategies AI will continue to guide strategy in 2025 as companies contend with state-level privacy laws and pursue their visions for a post-cookie web. Learn more.   Column Campaign Trail: Dove’s iconic Beauty Bar is a canvas for celebration Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head. Kind embraces Gen Z trend bed rotting in new campaign One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers as a form of self-care. NYX blends music and makeup for TikTok-focused mixtape The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain. Sponsored Content by Evercopy Inc. Small creators deliver 10x ROI, but they remain hard to scale—can AI change that? Can AI turn 5b creators into advertisers for your brand? Tracker Super Bowl LIX: Tracking every ad Meta and Ram announced their return and Taco Bell, Bud Light and Stella Artois shared new teasers.  Nielsen’s latest MRC accreditation returns it to measurement pole position Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts. Read more news From Our Library Webinar - on demand How eCommerce CEOs are Expanding and Keeping Up in a Time of Tech Transformation Custom content for BigCommerce Playbook Building Brand Loyalty with a Unified Marketing Strategy Custom content for Brandmovers Survey Report 2025 Mobile Consumer Insights Report Custom content for Vibes Trendline AI’s impact on marketing strategies Supported by AtData View all resources What We’re Reading Adweek As Trump Looks for a US TikTok Buyer, 5 Details Could Really Complicate the Sale Fashion Dive 6 brands starting 2025 without creative directors Digiday Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures Suggest a story we should read Upcoming Event 29 JAN Webinar | 1 p.m. ET 2025 Content Marketing Predictions (And How to Navigate Them) Presented by studioID Company Announcements Press releases from companies in your industry. CANVS AI ACHIEVES SOC 2 TYPE II CERTIFICATION Press release from Canvs AI Global Licensing Expert stichd transitions into a new era in North America with Levi's® underwear and socks. Press release from stichd North America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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