Weekender: Move over brands, consumer experiences are the story

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Marketing Dive's Top News Weekender | Dec.​ 15,​ 2018 BROUGHT TO YOU BY — Signal Top 4 Questions to Ask a Data Onboarder Learn everything you need to know about data onboarding—from what it is to how it impacts marketing performance—before choosing a solution. Get the free guide Opinion Move over brands, consumer experiences are the story Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia. KFC's scented firelog, Busch's sound button continue quirky holiday merchandise trend Busch is hosting a contest to give away a button that emits a sound like a can of beer being opened, while KFC's fried chicken-scented firelog is for sale online. Diageo accused of running extensive, noncompliant Ciroc influencer campaign Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings. Vitaminwater urges consumers to quit their smartphones in new sweepstakes Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter. Calvin Klein adopts digital-first approach, leaving print ads behind The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations. Dive Awards 2018 Meet the top disruptors and innovators in marketing Marketer of the Year Executive of the Year Campaign of the Year Disruptor of the Year Technology of the Year Best of What We're Reading Mobile Marketer Instagram tests special accounts for social influencers The New York Times Your Apps Know Where You Were Last Night, and They're Not Keeping It Secret Droid Life Samsung Embarrassingly Partners With Fake Supreme Mobile Marketer How 'brick-and-mobile' is transforming in-store shopping TechCrunch How Uber will become an ad company, starting with Eats Pool Digiday 'You have to have support from the C-suite': Brands struggle with moving marketing in-house Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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