Weekender: Mars Wrigley's chief Halloween officer answers our burning candy marketing questions

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Marketing Dive's Top News Weekender | Nov.​ 3,​ 2018 BROUGHT TO YOU BY — Nielsen Insights into Today's Car Buyer Journey The Nielsen Auto Marketing Report 2018 sheds new light on the consumer's automative path to purchase. Download the report. Q&A Mars Wrigley's chief Halloween officer answers our burning candy marketing questions In an emailed conversation, Victor Mehren — COO by day — explains the unique challenges and opportunities for the company behind iconic treats like M&M's, Snickers and Skittles. Hilton's new campaign with Anna Kendrick proves a hit with millennials A YouGov analysis found the number of younger adults who said they would consider booking with the brand has jumped to 33% following its rollout. Report: J.M. Smucker debuts new marketing model, consolidates agency relationships The plan includes moving 50 people from specific marketing divisions to the coffee, pet food and snacks and consumer food business units, with a new lead for each. Sponsored Content by Social Media Today Which social platforms are marketers investing in? And how will social media budgets shift in 2019? Help share your insights in this quick four-minute survey. Take the survey now→ Perrier, SodaStream promote alternative Halloween costume ideas The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso​. Why the fierce battle between direct and traditional brands isn't so clear-cut At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Why advertisers can't take their eyes off the connected TV opportunity Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets. Best of What We're Reading CNBC Facebook suddenly banned this start-up from advertising, and its founder thinks Facebook is trying to squash a competitor AdAge Fire Your CMO? This year's ANA meeting was full of heat HR Dive #GoogleWalkout: How the 5 demands reflect wider employment struggles Adweek What to Know About Emerging Marketing Trends, According to eMarketer's Chief Content Officer Adweek Employees at This Agency Made a Bunch of Mini Horror Movies For Halloween Grocery Dive Kroger's chief digital officer talks partnerships and digital growth Suggest a story we should read Upcoming Events How to Shape Your Brand for ‘Life Continuum’ Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2:30 PM EDT How Your Brand Can Empower the Consumer Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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