Weekender: Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix

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Marketing Dive's Top News Weekender | Nov.​ 10,​ 2018 BROUGHT TO YOU BY — SurveyMonkey How to use feedback to drive impact Curious how marketers become thought leaders? Wondering what’s the big fuss with customer centricity? Get the answers at Curiosity Conference. Register for the free virtual event. Column Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix Pro football looks to get in on a Gen Z phenomenon, a turkey maker trots out a fowl-mouthed Thanksgiving campaign and an airline's music video fails to take off for some viewers in this week's picks.  Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July. Macy's creates personalized Instagram gift guides for holiday shoppers The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.  Sponsored Content by Marketing Dive Brand Studio Solve common marketing problems with personalization AI and machine learning can be marketing game-changers. Learn what identity resolution and audience insights mean for your customer-marketer relationship. Get the playbook→ Study: 85% of millennials have purchased a product after watching a video Video was the most memorable form of content for 21% of consumers and 29% of millennials.  Tug-of-war: How disruptors fight to balance brand and performance marketing As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts.  Carl's Jr. catches 'Famous Stars' for multichannel influencer campaign The fast-food brand is teaming up with Australian comedian and Instagram star Celeste Barber on the new "Famous Stars, Eating Famous Stars" spots. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive NFL blitz: the many players disrupting football advertising in 2018 A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads. Best of What We're Reading CIO Dive When it comes to digital strategy, companies can either eat or be eaten Retail Dive Amazon mails out 1st toy catalog Adweek Why Media Agencies Think Clients Will Come Crawling Back After In-Housing Services The Wall Street Journal Under Armour’s #MeToo Moment: No More Strip Clubs on Company Dime Ad Age How edgy is too edgy? Havas Chicago's culture proves polarizing Adweek The Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics Suggest a story we should read From Our Library Webinar - on demand Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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