Nov. 9 - P&G follows reorganization with Tide e-commerce launch | NFL, 'Fortnite' team up

Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix; Marriott's Moxy Hotels and Bumble app blend digital, real-life connections; Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities; Pandora urges holiday travelers to turn the 'Sound On' with OOH push View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 9,​ 2018 BROUGHT TO YOU BY — SurveyMonkey How to use feedback to drive impact Curious how marketers become thought leaders? Wondering what’s the big fuss with customer centricity? Get the answers at Curiosity Conference. Register for the free virtual event. P&G streamlines operations with 6 industry-focused business units The reorganization aims to drive innovation and was quickly followed by the debut of the first Tide product designed specifically for e-commerce. Column Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix Pro football looks to get in on a Gen Z phenomenon, a turkey maker trots out a fowl-mouthed Thanksgiving campaign and an airline's music video fails to take off for some viewers in this week's picks.  Marriott's Moxy Hotels and Bumble app blend digital, real-life connections Offline experiences called BumbleSpot #attheMoxy will feature celebrity and influencer appearances as well as unique activations. Sponsored Content by Marketing Dive Brand Studio How to solve common marketing problems with personalization AI and machine learning can be marketing game-changers. Learn what identity resolution and audience insights mean for your customer-marketer relationship. Get the playbook→ Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017. Pandora urges holiday travelers to turn the 'Sound On' with OOH push The streaming platform zones in on the idea that music can make most situations better, even chaotic holiday travel. Opinion 'Fortnite' shapes Gen Z friendships — and what marketers can learn from it If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell. Fresh Giant Food ad campaign reminds shoppers to savor the little moments The grocer aims to connect with shoppers during the holidays and into the new year through English- and Spanish-language creative. Williams Sonoma celebrates Peppermint Bark with influencers and a bake off Tapping into the popularity of cooking competition shows and influencers could help the retailer reach a new generation of foodies. Read more news What We're Reading The Drum Mightyhive rumored to be in Sorrell's sights as second S4 Capital acquisition Mobile Marketer Porsche revs up social strategy with wedding stunt Ad Age Jason Peterson out as Havas North America chief creative Adweek Clorox Is Preparing for a World With More—But Less Obvious—Marketing, Says CMO Eric Reynolds Digiday 11.11 is nearly here: How global brands navigate China's Singles' Day Suggest a story we should read From Our Library Webinar - on demand Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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