Nov. 7 - Coke spices up holiday campaign | 6-second ads lack emotional punch

6-second ads deliver big mobile viewership, but little emotional punch, study says; Tug-of-war: How disruptors fight to balance brand and performance marketing; Study: 85% of millennials have purchased a product after watching a video; Facebook properties saw content consumption slide 7% in September, analysis finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 7,​ 2018 BROUGHT TO YOU BY — SurveyMonkey How to use feedback to drive impact Curious how marketers become thought leaders? Wondering what’s the big fuss with customer centricity? Get the answers at Curiosity Conference. Register now. Coke spices up UK holiday campaign with cinnamon-scented tube station The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat. 6-second ads deliver big mobile viewership, but little emotional punch, study says "The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said. Tug-of-war: How disruptors fight to balance brand and performance marketing As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts.  Sponsored Content by Cloudinary Digital Asset Management: eBook for marketers Learn how Digital Asset Management can help you maximize your asset value. Get the eBook Study: 85% of millennials have purchased a product after watching a video Video was the most memorable form of content for 21% of consumers and 29% of millennials.  Facebook properties saw content consumption slide 7% in September, analysis finds While Facebook's core platform has gained more users, they're using the site less, leading to an estimated 20% decline in content consumption per person. Column Comic Dive: Instagram Turns Heads As Snapchat continues to lose users, fickle digital natives are moving to a familiar platform instead. Audi illuminates interactive print ad to entice AmEx Platinum members The campaign, running in the magazine Departures, includes a key fob that activates OLED lights simulating those on the new Audi A8 model.  Deep Dive NFL blitz: the many players disrupting football advertising in 2018 A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads. Read more news What We're Reading Adweek The Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics MediaPost Communications Supreme Court Calls For More Information In Google Privacy Battle Restaurant Dive Starbucks' delivery expansion in China may not translate so easily in the U.S. AdAge Amid comeback bid, Papa John's adds $10 million to 2018 marketing budget Variety Defy Media Is Shutting Down, Will Lay Off Employees Suggest a story we should read From Our Library Webinar - on demand Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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