Nov. 6 - Forrester's predictions for CMOs in 2019 | Amazon's DSP surpasses Google's

Comic Dive: Instagram Turns Heads; Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says; NFL blitz: the many players disrupting football advertising in 2018; Macy's creates personalized Instagram gift guides for holiday shoppers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 6,​ 2018 BROUGHT TO YOU BY — SurveyMonkey How to use feedback to drive impact Curious how marketers become thought leaders? Wondering what’s the big fuss with customer centricity? Get the answers at Curiosity Conference. Register now. Forrester: CMOs will use societal controversy to spark consumer energy in 2019 Marketing heads will also be more proactive in championing customer data privacy and using it to differentiate their brands, according to a list of predictions from the research firm.  Column Comic Dive: Instagram Turns Heads As Snapchat continues to lose users, fickle digital natives are moving to a familiar platform instead. Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July. Sponsored Content by Marketing Dive Brand Studio How to solve common marketing problems with personalization AI and machine learning can be marketing game-changers. Learn what identity resolution and audience insights mean for your customer-marketer relationship. Get the playbook→ Deep Dive NFL blitz: the many players disrupting football advertising in 2018 A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads. Macy's creates personalized Instagram gift guides for holiday shoppers The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.  Air Canada debuts DC 'poutinerie' offering flavors inspired by its travel destinations The pop-up is part of the airline's "#AirCanadaFliesThere" campaign and includes a VR experience simulating a flight takeoff. Read more news What We're Reading Bloomberg WPP Freezes Hiring Until Early 2019 as Growth Falters TheStreet Verizon Reorganizes Business Units, Including Media/Oath Division, From 2019 Mobile Marketer Dodge revs up social series for Christmas The Wall Street Journal Under Armour’s #MeToo Moment: No More Strip Clubs on Company Dime MediaPost Ethics Emerges As Industry Issue, Methods For Enabling It Vary Suggest a story we should read From Our Library Webinar - on demand Consumer Passions 101: Retraining Organizational Muscle for Urban Efficiency By Brand Studio View all resources Upcoming Event How Your Brand Can Empower the Consumer Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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