Oct. 15 - Reese's #NotSorry ads resonate | In-house agencies aim higher

ANA: In-house agencies rapidly proliferate, and they're handling more important work; 4 takeaways on video from Advertising Week; Degree hosts pop-up dance classes in new wellness-focused campaign; Just For Men aims to redefine men's grooming with 'Be The Better Man' View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 15,​ 2018 BROUGHT TO YOU BY — Cuebiq Q4 Audience Targeting Guide Enhance year-end media strategies with location-based audiences. Connect your brand with active retail shoppers and in-market auto intenders. Download the full guide here. Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration. ANA: In-house agencies rapidly proliferate, and they're handling more important work Internal shops are taking on more than "low-hanging fruit," as 79% of brands express high levels of satisfaction with their in-house output.   Deep Dive 4 takeaways on video from Advertising Week The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month. Degree hosts pop-up dance classes in new wellness-focused campaign The partnership with DanceOn includes in-person and virtual dance classes, social media content and an "ultimate" dance sweepstakes.  Just For Men aims to redefine men's grooming with 'Be The Better Man' The multichannel campaign and brand refresh are part of a growing trend where male-centered marketers are challenging traditional definitions of masculinity. 86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending.  Column Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.  Deep Dive What true brand bravery looks like, according to marketers who took the leap A bolder voice for leadership, a willingness to do things off the cuff and an ear toward cultural conversations were among the strategies dispensed at Advertising Week this year. Read more news BROUGHT TO YOU BY — Celtra The Surefire Way to Boost Digital Ad Effectiveness Advertisers are embracing Creative Management Platforms (CMP) to create higher quality ads with far greater efficiency to maximize ROAS. But which one is right for you? G2 Crowd users rate 4 leading vendors. Download the report for details. What We're Reading Retail Dive 30 minutes with Casper's head of marketing Bloomberg Selling a Legacy: Food Companies Seek to Boot Their Dated Brands Digiday Vodafone backtracks on plan to take programmatic ad buying in-house The Drum Making TV a trackable medium Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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