Oct. 17 - Inside Starbucks' secret fan community | Facebook denies hiding faulty metrics

Facebook denies fresh claims that it sat on faulty video metrics info; Toyota sees 21% performance lift with blockchain optimization for programmatic ads; Google Shopping Actions wins over Best Buy, Sephora, Nike; Retailers' ad spend will exceed $23B over Black Friday, Cyber Monday, survey says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 17,​ 2018 BROUGHT TO YOU BY — Cuebiq Q4 Audience Targeting Guide Enhance year-end media strategies with location-based audiences. Connect your brand with active retail shoppers and in-market auto intenders. Download the full guide here. Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte. Facebook denies fresh claims that it sat on faulty video metrics info The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit.  Toyota sees 21% performance lift with blockchain optimization for programmatic ads Leveraging Lucidity's tech, the brand blacklisted sites and apps with high levels of impression and click discrepancy and shifted its budget to better performers. Sponsored Content by Trustpilot Bad Reviews: Why people write them, and what to expect Trustpilot surveyed over 1,000 consumers globally to understand what compels customers to leave negative & positive reviews. Get your report Google Shopping Actions wins over Best Buy, Sephora, Nike The tech company adds products from three of the biggest names in retail to its streamlined search-and-buy capability. Retailers' ad spend will exceed $23B over Black Friday, Cyber Monday, survey says During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon. Sears grabbed just 0.7% of retail click share over the past year, analysis finds As the retailer files for bankruptcy, Adthena revealed how Amazon, Overstock and Zappos beat the company on its own search terms. Capri Sun unveils 'The Together Table' to drive awareness of bullying The Kraft Heinz brand is partnering with No Bully to encourage students to take the pledge to #SitTogether.  Column Comic Dive: Dunkin' Goes Nuts After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity. Read more news BROUGHT TO YOU BY — Celtra The Surefire Way to Boost Digital Ad Effectiveness Advertisers are embracing Creative Management Platforms (CMP) to create higher quality ads with far greater efficiency to maximize ROAS. But which one is right for you? G2 Crowd users rate 4 leading vendors. Download the report for details. What We're Reading Mobile Marketer Facebook Portal data could be used for ad targeting MediaPost Communications W+K, 72andSunny, GSP Battle For NFL Business The Wall Street Journal Omnicom Gets a Boost from Increase in Client Spending Retail Dive Macy's expanding VR furniture shopping to 90 stores by January Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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