Oct. 31 - DTC and traditional brands face off | Facebook seeks new revenue driver

Facebook doubles down on Stories as revenue growth hits 6-year low; Mars Wrigley's chief Halloween officer answers our burning candy marketing questions; NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk; Casper, Dollar Shave Club among brands capitalizing on the Fortnite craze, study says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 31,​ 2018 BROUGHT TO YOU BY — Nielsen Insights into Today's Car Buyer Journey The Nielsen Auto Marketing Report 2018 sheds new light on the consumer's automative path to purchase. Download the report. Why the fierce battle between direct and traditional brands isn't so clear-cut At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle. Facebook doubles down on Stories as revenue growth hits 6-year low New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize.  Q&A Mars Wrigley's chief Halloween officer answers our burning candy marketing questions In an emailed conversation, Victor Mehren — COO by day — explains the unique challenges and opportunities for the company behind iconic treats like M&M's, Snickers and Skittles. Sponsored Content by Trustpilot Bad Reviews: Why people write them, and what to expect Trustpilot surveyed over 1,000 consumers globally to understand what compels customers to leave negative & positive reviews. Get your report NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app. Casper, Dollar Shave Club among brands capitalizing on the Fortnite craze, study says Dollar Shave Club's ability to generate nearly 10 million views on its video integrations over three months shows how advertisers can tap into popular media like video games to reach young, engaged audiences. Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams.  Pizza Hut unveils robotic delivery truck that bakes pizzas en route The chain partnered with Toyota to create the PIE Pro prototype, which cooks pies in seven minutes and could help the company compete in the delivery tech arms race.  Column Comic Dive: Night of the Living Brand It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory. Read more news What We're Reading Mobile Marketer Mini revs up test drives with on-demand Twitter signups Retail Dive Walmart revamps stores, e-commerce for the holidays The Drum Does programmatic encourage clickbait and fake news? Adweek What to Know About Emerging Marketing Trends, According to eMarketer's Chief Content Officer Suggest a story we should read From Our Library Playbook How to Solve Common Marketing Problems with Personalization By Brand Studio View all resources Upcoming Events How to Shape Your Brand for ‘Life Continuum’ Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2:30 PM EDT How Your Brand Can Empower the Consumer Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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